You Deserve
advice without hidden agendas.
a financial partner who puts you first.
clarity in your financial future.
a planner who speaks your language.
transparent, conflict-free guidance.
Specialized Financial Planning for Walmart Home Office Leadership & Executives
Got Questions? We Have Answers.
Common questions we help our Walmart leadership & vendors answer:
- What’s the best strategy for my Walmart stock options?
- How do I maximize my Walmart benefits package?
- Is my investment portfolio truly aligned with my goals?
- How can I protect myself financially against layoffs?
- What should I do with my benefits if I change jobs?
- Am I on track for retirement?
- Should I participate in a Deferred Compensation plan?
How We Work Together
Get clear, actionable answers
without the pressure to transfer your assets. Our hourly planning approach means you maintain control while getting the specific guidance you need.
Whether you need a comprehensive review or help with a specific decision, we’re here to provide focused, practical advice.

Get Clear Guidance
Our passion is helping you:
Get Your Time Back
Reduce the mental energy spent on research and analyzing financial strategies.
Learn & Gain Confidence
Partner with a team that can help you bring it all together while gaining confidence in your ability to realize your goals.
Make Wise Benefit Elections
Understand all aspects of your employee benefits and how they fit into your plan.
Consistent Guidance
Whether you’re getting promoted, navigating a layoff, or changing jobs, Pathway by Willow can provide you with consistent financial guidance no matter what changes are happening in your professional life.
Services
Executive Compensation
Make the most of your benefits package.
Stock Options & Restricted Stock
Understand your equity and how to use it
Deferred Compensation
Plan for future income with flexible strategies.
Tax Planning
Reduce what you owe and keep more of what you earn.
Insurance Planning
Choose the right coverage to protect your family.
Estate Planning
Help ensure your legacy aligns with your wishes.
About Pathway by Willow
We founded Pathway by Willow after recognizing a specific need among Walmart leaders and executives in Northwest Arkansas—straightforward, consistent financial advice available when they need it. Pathway helps Walmart Home Office associates and suppliers take control of their financial decisions through our hourly, pay-as-you-go model that provides timely guidance for both immediate concerns and future planning.
Since 2007, Willow Financial has served the Northwest Arkansas community with boutique financial planning and holistic advice. Our core mission has always been to build long-term relationships with our clients, primarily retirees, while providing personalized financial strategies that reflect their unique goals and values.
We’re excited to extend our expertise through Pathway, bringing the same commitment to collaboration and actionable advice that has defined Willow Financial. Together, we’ll help you make confident financial decisions that serve you well now and for years to come.
How It Works
All Your Financial Information At Your Fingertips
With our unique Pathway by Willow app, you can:
- Review your Pathway by Willow appointment scheduler, meeting follow up, and recommendations
- Connect all of your accounts to see a snapshot of your financial health
- Get access to regular news about vesting schedules, financial tips, and more
Ready to unlock financial confidence?
Start your journey today by scheduling a conversation with our team. We’re here to support you!
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